Business intelligence, also known as BI, plays a critical role in the strategic planning phase of organizations and is used for various purposes, such as measuring the performance progress of business goals, identifying customer insights, quantitative analysis, and reporting and data sharing.
BI uses computing technologies to discover and analyze identified business data to provide current predictive data analysis.
BI uses tools, software, and services to transform business data into actionable insights that become a useful tool for the organization’s strategic planning team in making decisions.
To utilize BI and raw business data to drive increased revenue, you require BI tools. These tools analyze data sets and present the analytical findings as reports, graphs, dashboards, charts, and maps.